The iPad means the beginning of $20 – $30 games on App Store

nova on ipad

If you were around on Wednesday you probably saw both Need for Speed Shift and NOVA were spoken about during Apple’s presentation.  These are optimized versions of their pre-existing iPhone apps.  I have a feeling that the word optimized means more expensive as well.  After all a publisher like EA would be cannibalizing its own market if it put out fully featured games like NFS: Shift on the iPad and only charged 10 dollars for it.  Who would pay 30 or 40 dollars for a DS or PSP version when they could pay $10 for the iPad version that has a bigger screen and an accelerometer?  I think the end result is that we will quickly see the beginning of the 20 – 30 dollar game on the iPad.

nfs shift ipad

For both Apple and the developers this would be a huge win.  Apple receives their cut and the larger developers ensure they can get a ton of the money without any chance for a used game market.  This is the way things are going in the console world as well, although we are not there quite yet.  Look at how poorly the PSP Go was received (not really a big surprise).  One thing the large developers should worry about is Apple’s inability to stop piracy on the iPhone and iPod Touch.  What is their plan to stop it for the iPad?  I’m sure one additional revenue stream the iPad developers will want to cash in on are in-app purchases.  In fact, that’s one way that developers can cut down (or make up for) piracy.  Time will tell but I think it is very important that you all go into buying an iPad very carefully.  I am nearly positive that we will start seeing $20 “optimized” iPad games being delivered to the App Store as soon as the device comes out.  And I think that number is sure to rise in the future.

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Cody likes sports, games and sports games. He has also been known to read about sports, games and sports games.


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  2. Sean

    February 1, 2010 at 1:05 am

    I believe your right at a reason, with higher quality and more horse power people want games to go with that, so my bet is on 300 car 24 real track and car racing sims and arcade racers that rival home console in leagnth. Like most of the optimized game 3 to 4 times more for 3 times the leagth and features.

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  4. Cody

    January 29, 2010 at 10:56 pm

    I hope your right. That being said, games like cod zombes cost 10 bucks already and probably took no time to develop (only has 1 level). That game has sold like crazy. If they optimized it for the iPad, added a few levels, etc I can’t imagine they couldn’t get double or triple for it. Can you?

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  5. Bruce

    January 29, 2010 at 10:27 pm

    I disagree. It’s a buyer’s market- and the buyers have made it clear they won’t pay more than few bucks for a game unless it’s a top-line game.

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